Together, Time Warner Cable and Leapfrog Online built an integrated, end-to-end mobile strategy that identified the right mobile media buying opportunities and then linked interested consumers to a rich, mobile-focused ecommerce experience. Keys to success entailed understanding the target consumer segments, and creating the right mobile-optimized experience to match their needs.Click here to download the [...] View Case Study
Were excited to announce todays launch of the Leapfrog Marketing Institute, a virtual institute focused on nurturing thought leadership and commentary about digital marketing, with a specific focus on mobile marketing and digital commerce. We have been developing the Institute for a long time, and are thrilled to finally launch it. In the future, the Leapfrog Marketing Institute will host and publish commentary about driving commerce through the digital and mobile world through white papers, research reports and insights, and hosting workshops, panels, and roundtables for CMOs and industry influencers. The goal is to share and provide perspectives from our own expertise as well as the network of smart people that we are lucky enough to have as Clients and colleagues. Continue Reading
Leapfrog Online Vice President of Media and Analytics Helene Rosenblum lent her expertise for this weeks Crains Chicago Business Focus section, Smarter marketing via big (and small) data. The article offers brands a five-step guide to harnessing data that already exists within an organization, and notes that by using data in smart, strategic ways, organizations [...] Continue Reading
Leapfrog Online Vice President Tim Ossmo shares his insights on Google Adwords Enhanced Campaigns this week as part of Googles Hangout on Air, a series of live sessions with digital agency leaders on its new ad system. The Hangout on Air, the second in a series of three live sessions on the topic of Enhanced [...] Continue Reading
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